About Primerio




Regional hubs






Partners / Collaborators


Awards / Accolades


The Firm

In 2014, the concept of Primerio was born. Two years later, Primerio, the first Pan-African boutique competition law firm, commenced trading. With a team of experienced competition law practitioners, former regulators and economists on board, Primerio offered first class competition and antitrust counsel to clients across the African continent.

With the growth of Primerio, as well as our clients’ requirements for an African wide offering, Primerio’s services and jurisdictional reach expanded considerably. To view the full scope of Primerio’s services please see here.

In 2021, Primerio decided to open a dedicated South African office from which Primerio is operationally headquartered.

From our regional hubs in South Africa, Mauritius and Kenya, Primerio is well poised to advise clients across several key African jurisdictions.

Why Primerio

Our team operates on a global scale, ensuring full compliance with African, European, and U.S./North-American Laws. Our business advisory practice has over 60 years of combined legal and commercial expertise. It includes regulatory compliance, litigation and arbitration, M&A, cartel counselling, antitrust / competition law, anti-money-laundering, anti-corruption / FCPA and fraud investigations.

We are present in key jurisdictions across Africa, and we are fluent in English, German, Russian, French, Dutch, Portuguese, Afrikaans, Swahili, and Kikuyu.

Our team provides experienced and focused counsel on an array of commercial and legal issues commonly faced by the foreign newcomer, as well as by established African corporations which are faced with the challenge of complying with strict Western regulatory regimes, information requests, and compliance obligations.

Primerio’s integration with our professionals enables the team to provide the highest quality legal advice and counselling, seamlessly, across multiple jurisdictions.


Primerio is fundamentally about our people and several Primerio practitioners have been recognized by several leading publications:

  • Best Lawyers
  • Chambers and Partners
  • Who’s Who of Business Lawyers
  • Who’s Who of Asset Recovery Lawyers
  • Mauritius Competition Law Firm of the Year
  • International Advisory Experts
  • Global Law Experts
  • Lawyers Worldwide Awards Super Lawyers
  • Lawyer Monthly – Asset recovery Lawyer of the Year South Africa
  • Finance Monthly Global Awards – Cartels Lawyer of the Year South Africa

The Primerio team acted on the 2018 GCR deal of the year in relation to Bayer’s acquisition of the Monsanto Company. Primerio represented Monsanto for purposes of obtaining merger approval in COMESA, Kenya and Tanzania.

Please visit our services page and our teams page for further information about Primerio’s services and offering.